If you fear getting a perm because you think it will make you look like your mom or grandmother, let the hair stylists at Pure Excellence in Roanoke, VA help you choose a loose perm! Looser perms provide a beautiful air-dried look without a lot of effort. These perms give you light waves, which can help you look like you just came back from the beach. Perms are a commitment, and our stylists can help you determine if it is right for you. If you are willing to take that step, perms are a great way to keep your hair looking consistently great for months.